If your team can't repeat the strategy from memory, it isn't a strategy — it's a document.
The most effective strategies fit on a single page and survive contact with the real world because everyone actually understands them. We look at how to strip a plan down to the few choices that matter, and why saying no to good ideas is the hardest, most important part.
Clarity beats completeness. Make it simple, make it shared, and make it stick.
George G
Author