Doubling headcount in a year is exciting — and it's the fastest way to dilute the very culture that made the company worth joining.
Culture doesn't survive on posters. It survives on the decisions leaders make when it's inconvenient: who gets promoted, what behaviour gets tolerated, and how the first ten hires model the next hundred. We share the practices that keep values intact as the org chart grows.
Hire slowly for values, onboard deliberately, and give managers the tools to carry the culture forward.